When you're looking for a new challenge, it's important to stand out and get noticed by the right people. You also need to know exactly what you have to offer and what sets you apart from the rest. That way, you can head straight toward your ultimate goal – that exciting new job. In this blog, a few examples of marketing theories you can use right away.
In the world of marketing, many theories have been developed over the past decades to sell products. Some of these can be perfectly applied to the situation of someone looking for a new job. Below, I'll give a few helpful examples.
The Inverted Pyramid
This is a well-known metaphor from journalism. It describes how best to structure the information you want to convey. The key is to start with the most important, most interesting information and gradually share the less important details. The idea is that readers first see the most crucial information and can quickly decide whether to keep reading. This is very useful to apply to your cover letter or CV. We all know how long recruiters spend reviewing them, right?
The AIDA Model
This is a handy tool to ensure your application gets the attention it deserves. The acronym stands for: Attention, Interest, Desire, and Action.
Attention
Make sure you capture the reader's attention. Stand out. For example, by using strong wording or attractive visual elements. A personal phone call before or after sending your application can also be a good way to stand out.
Interest
Once you have their attention, you need to keep the reader engaged long enough to absorb your message. To do this, you must address their needs. Make your message relevant to the recipient and ensure the information they need is easy to find. Use a clear layout for your letter and CV, and make sure the key elements stand out.
Desire
Now that the reader is engaged with your message, you need to help them understand why what you offer can truly benefit them. You do this by further addressing their wants and needs. Clearly explain what you bring to the table and how it will help them move forward.
Action
Be clear about what action you want the reader to take. For example: “Invite me for a meeting or a coffee.” Make sure it’s obvious what you want to happen so the reader doesn’t have to guess.
Unique Selling Point
Your Unique Selling Point is what sets you apart from other applicants. What do you offer that’s unique and better compared to others? Make sure you know this about yourself and that it comes through clearly in your message. Good luck!